Author: brian

Psst.  I’m about to give up a trade secret.  Just don’t let the folks at PRSA know I’m doing it.  Ok?

Public relations isn’t as easy as some might think it is.  But it’s also not as complex as some would have you believe.  Wanna’ know what’s in the “secret sauce” that separates the successful from the, er….not so successful?

Common sense.   more

If you’re a part of the mortgage industry right now (especially on the settlement services side), you’re aware that the Consumer Financial Protection Bureau has proposed yet another “simplification” to the HUD-1, somehow incorporating the Truth in Lending statement.  I’m not a title attorney, but even I know that you may want to consult with one or get up to speed quickly if this is the first you’ve heard of the proposal.  Big change (think about the last form change, and now add teeth to it) is coming.  Again. more

So, it has admittedly been a little while since my last post.  Okay.  A long while.  This is the point where I tell you I’ve been busy, and you, my loyal reader or readers, admonish me for using that tired excuse.

But an interesting thread has popped up in one of my industry LinkedIn groups, and I think it merits comment and consideration.  more

Ok.  This one’s a little political.  We’ll go back to marketing next week.

You may have heard recently that the National Transportation Safety Board is recommending states ban texting and even using phones while driving. more

They’re everywhere!  In my in-box.  In my mail-box.  At trade show booths and in the marketing collateral I get.  They’re content marketing newsletters, and it would appear that the good people of the mortgage and real estate industry have picked up on their value. more

Happy New Year!  Well, it’s only been about 112 days since my last blog, or so my Linked In app advises.  So it’s probably time to practice what I preach. (Blogging Rule # 101(a):  Post consistently)   more

With apologies for the minor hiatus, I’m back to marketing communications this week.  This time, I’d like to talk about something that gets overlooked quite a bit when we talk about all the big buzzy things marketing communications folks like to talk about:  the actual words we’ll use. more

“There are pockets of our society that are not just broken but, frankly, sick. For me, the root cause of this mindless selfishness is the same thing that I have spoken about for years. It is a complete lack of responsibility in parts of our society, people allowed to feel that the world owes something, that their rights outweigh their responsibilities, and that their actions do not have consequences.”

British Prime Minister David Cameron more

My apologies for the lengthy delay.  I’ve been busy!

One of the things I have been doing is observing the way our industry reacts to the sea change affecting it every day.  The regulatory scheme is different, and getting differenter every day.  (Nice thing about blog postings is that one doesn’t need to use perfect grammar all the time.).  more

I’ll be the first to admit it.  Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision.  And we’re generally not the first ones consulted on overall business strategy.  Maybe we should be.  Maybe we shouldn’t.  I’m not really here to argue that. more