Archive for the ‘Marketing and advertising (general)’ Category
Friday, July 23rd, 2010
By now, you know I’m a fan of social media. I believe it has enormous potential, and is enormously underused in the title and mortgage industry. In fact, I think there are a lot of communications and marketing tools out there that we’re not taking advantage of. But you know what? In some cases, that’s for the best. (more…)
Tags: blogging, communications tools, message formation, mortgage industry, social media, title industry, video, viral marketing
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Friday, July 9th, 2010
I’d be remiss, as a loyal Clevelander, not to derive some lesson from the mangled PR train-wreck that is the LeBronaclypse. So please bear with me! (more…)
Tags: branding, key messaging, LeBron James, media relations, message formation
Posted in Marketing and advertising (general), Practical philosophy, Public relations (general) | Comments Off
Friday, June 4th, 2010
Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. (more…)
Tags: authenticity, branding, spin
Posted in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general) | Comments Off
Friday, May 21st, 2010
For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service. There’s actually some truth to this. But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective. Not with today’s prospect. (more…)
Tags: advertising, branding, content marketing, deliverability, marketing, marketing for smart phones, messaging, public relations
Posted in Marketing and advertising (general), Mortgage and title industry (general) | 1 Comment »
Friday, March 12th, 2010
It’s easy to fall in love with your marketing, especially the brainstorming part. It’s a chance to present your brand the way you see it. The way you plan for it to be perceived. It’s a chance to be creative, to dabble in something that doesn’t (always) have its roots in numbers and problems and logistical challenges. (more…)
Tags: advertising, branding, marketing, message formation
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Friday, February 19th, 2010
Wow! Two blog posts in one week…but don’t get too used to it. With spring conference season almost upon us, it’s time for firms of all sizes to consider carefully if and where to allocate their sponsorship or advertising budgets. Here are a few tips for the most important part of the ad or sponsorship buy: the production and execution or fulfillment of that ad or sponsorship. (more…)
Tags: advertising, branding, conferences, seminars, sponsorship
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Wednesday, February 17th, 2010
Ok. I’m late again. For the half-dozen or so of you out there awaiting this blog (Hi Sis!), I’ll make it up to you. Maybe I’ll buy you all a beer Friday. Or perhaps (gasp) a second blog on Friday. Stay tuned… (more…)
Tags: direct marketing, e-newsletters, inexpensive marketing, list building, media relations, mortgage industry, public relations, seminars, title insurance industry
Posted in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general) | Comments Off
Friday, February 5th, 2010
Things are quiet out there (except, maybe, for the dull roar of hostility and confusion emanating from a nebulous netherworld somewhere between the 2010 GFE and 2010 HUD-1…). We’re ready for the “down market” to go up again. But it appears the market isn’t quite ready to oblige.
Nonetheless, there is business being done. We just have to fight a little harder for our share of it. (more…)
Tags: low-budget branding, low-budget public relations, mortgage, settlement services, social media marketing, title insurance
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Friday, January 22nd, 2010
From time to time, I like to convey my “real life” experiences with brands not involved in the real estate or mortgage industry. It’s my hope there are real business lessons to be learned there, which can be applied to our own space.
At the least, it’s my hope the stories make for mildly entertaining blogging! (more…)
Tags: branding, customer service, feedback
Posted in Marketing and advertising (general), Practical philosophy | Comments Off