Archive for the ‘Public relations (general)’ Category
Friday, July 9th, 2010
I’d be remiss, as a loyal Clevelander, not to derive some lesson from the mangled PR train-wreck that is the LeBronaclypse. So please bear with me! (more…)
Tags: branding, key messaging, LeBron James, media relations, message formation
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Friday, June 25th, 2010
I recently read a great blog post about social media strategy. Or, I should say, about the lack thereof. According to Mr. Bedell’s post, only 51% of businesses surveyed which are using social media for business purposes have a plan for doing so, even though 88% agreed it was, in theory, at least, a worthwhile endeavor.
Wow. (more…)
Tags: branding, communications strategy, mortgage, social media, title insurance
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Friday, June 11th, 2010
By now, you’ve figured out I’m a big baseball fan. I’m not sure why. I guess its allure has to be bigger than my hometown favorite Cleveland Indians, since it has been at least a decade since they’ve given me much to cheer about, and about 62 years since their last World Series championship…but who’s counting? (more…)
Tags: authenticity, Jim Joyce, public relations
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Friday, June 4th, 2010
Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. (more…)
Tags: authenticity, branding, spin
Posted in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general) | Comments Off
Friday, April 30th, 2010
Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is. But I’m cheating a bit this week by doing a list. If you’re one of those hoping to see 1,000 words from me, this ain’t the week! (more…)
Tags: interviews, journalism, media relations, mortgage, public relations, real estate
Posted in Mortgage and title industry (general), Public relations (general) | Comments Off
Wednesday, February 17th, 2010
Ok. I’m late again. For the half-dozen or so of you out there awaiting this blog (Hi Sis!), I’ll make it up to you. Maybe I’ll buy you all a beer Friday. Or perhaps (gasp) a second blog on Friday. Stay tuned… (more…)
Tags: direct marketing, e-newsletters, inexpensive marketing, list building, media relations, mortgage industry, public relations, seminars, title insurance industry
Posted in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general) | Comments Off
Friday, February 5th, 2010
Things are quiet out there (except, maybe, for the dull roar of hostility and confusion emanating from a nebulous netherworld somewhere between the 2010 GFE and 2010 HUD-1…). We’re ready for the “down market” to go up again. But it appears the market isn’t quite ready to oblige.
Nonetheless, there is business being done. We just have to fight a little harder for our share of it. (more…)
Tags: low-budget branding, low-budget public relations, mortgage, settlement services, social media marketing, title insurance
Posted in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general) | Comments Off
Friday, December 11th, 2009
As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week. You see, marketing communications strategy, in my humble opinion, is little more than common sense. And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought. (more…)
Tags: advertising, branding, marketing, marketing communications, public relations, strategy
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