By now, you’ve figured out I’m a big baseball fan. I’m not sure why. I guess its allure has to be bigger than my hometown favorite Cleveland Indians, since it has been at least a decade since they’ve given me much to cheer about, and about 62 years since their last World Series championship…but who’s counting? (more…)
Posts Tagged ‘authenticity’
Yet Another PR Lesson Gleaned from Baseball…
Friday, June 11th, 2010Branding…Beyond the Tagline
Friday, June 4th, 2010Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. (more…)
Ah! Branding!
Friday, November 14th, 2008I’ve been thinking a lot about the recent public discussion about bailing out the Big Three US automakers. I am struck by the oft-repeated comment that one of the manufacturers in particular would not “survive” potential bankruptcy protection, as it would do too much damage to the brand. (more…)