I saw a commercial on TV the other day, and it got me to thinking. In and of itself, that’s pretty amazing in the age of the information blizzard. The majority of 30-second spots these days tend to induce a coma, rather than provoking thought or action. (more…)
Posts Tagged ‘key message formation’
The “B” in B2B Marketing Still Stands for “People”
Friday, August 13th, 2010Tags: advertising, B2B marketing, communications, key message formation
Posted in Marketing and advertising (general) | 2 Comments »
The Box of Donuts is Evolving
Friday, July 16th, 2010Let’s be honest. The settlement services and even the mortgage industry are what we would politely call “traditional.” On good days, that means old-fashioned values like loyalty and honesty. But on the not-so-good days, shall we say it means, ahem, conservative? (more…)
Tags: branding, key message formation, marketing communications, mortgage, settlement services, social media, title insurance
Posted in Mortgage and title industry (general) | Comments Off