By now, you know I’m a fan of social media. I believe it has enormous potential, and is enormously underused in the title and mortgage industry. In fact, I think there are a lot of communications and marketing tools out there that we’re not taking advantage of. But you know what? In some cases, that’s for the best. (more…)
Posts Tagged ‘message formation’
Sometimes, you’re better off kicking it old school…
Friday, July 23rd, 2010Tags: blogging, communications tools, message formation, mortgage industry, social media, title industry, video, viral marketing
Posted in Marketing and advertising (general), Mortgage and title industry (general) | Comments Off
The Tone Deaf Brand
Friday, July 9th, 2010I’d be remiss, as a loyal Clevelander, not to derive some lesson from the mangled PR train-wreck that is the LeBronaclypse. So please bear with me! (more…)
Tags: branding, key messaging, LeBron James, media relations, message formation
Posted in Marketing and advertising (general), Practical philosophy, Public relations (general) | Comments Off
It’s not just your marketing that delivers your message.
Friday, March 12th, 2010It’s easy to fall in love with your marketing, especially the brainstorming part. It’s a chance to present your brand the way you see it. The way you plan for it to be perceived. It’s a chance to be creative, to dabble in something that doesn’t (always) have its roots in numbers and problems and logistical challenges. (more…)
Tags: advertising, branding, marketing, message formation
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Now, the story can (and should) be told…
Friday, June 5th, 2009
For years, the good people of the title industry have lived and died by good-ole’-fashioned customer service and relationship-based sales. I’ve often been a bit surprised by the number of executives referring to marketing and sales interchangeably, or even synonymously. Many times I’ve sensed more than a bit of contempt for the concept of media relations or e-marketing. For years, new business was a matter of knowing—and remembering—a customer’s birthday and having an idea of which red wine goes best with a porterhouse. (I kid because I care.) (more…)
Tags: marketing communications, message formation, public relations, title insurance
Posted in Marketing and advertising (general), Mortgage and title industry (general) | Comments Off