As I prepare to attend a few trade shows over the next few weeks, I’m reminded of the things I like about them. Let’s quickly dispense with the things folks don’t like about them first. more
The sky is falling. Wait, no it’s not. Oh, I guess it is, just slowly. Nope, strike that. It’s in a free-fall. And now it’s scraping along the bottom, awaiting a double-dip, but with a possibility were almost out of the woods.
Until it falls again. more
We do this from time to time in the settlement services industry. A negative article runs in INSERT YOUR FAVORITE MAINSTREAM, CORPORATE-OWNED PUBLICATION HERE which glibly mentions the surprise of a settlement services fee, the injustice of a HUD-1 which looks little like the GFE provided weeks ago or the poor attitude of the closer at the table. Suddenly, a few who don’t actually do real closings spring up, screaming (with lots of exclamation points, of course) “IT’s TIME TO ENGAGE THE BORROWER.” more
This blog’s metrics will never be mistaken for those of Google. I wax loquacious in my little corner of the Internet to show prospects, clients, friends, family and spammers what I do and how I think. It doesn’t take a lengthy review to realize that, if my posts do inspire conversation, they aren’t being recorded here. (Unless I’ve inspired multiple Canadian pharmacies to offer really cheap prescriptions…) more
Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. more
For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service. There’s actually some truth to this. But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective. Not with today’s prospect. more
Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is. But I’m cheating a bit this week by doing a list. If you’re one of those hoping to see 1,000 words from me, this ain’t the week! more