Category: Mortgage and title industry (general)
Feeling a little philosophical today…
I’m going to be heading out to Las Vegas soon to catch up with a few of my oldest, dearest friends. It’s been almost 15 years since we left the halls of THE Ohio State University to make our way in the world, and those 15 years have treated each of us very well. It’s fair to say that each of the guys attending has had a successful career to date. more
Even though some feel the housing market may be “bottoming out” these days, decision-makers in the mortgage and title industries are still nervously watching the stream of regulatory ideas streaming out of our nation’s capital, which has become some combination of Frankenstein’s lab and crash course in understanding the mortgage industry in the first place. more
I’ve only been around the settlement services industry about six years, but I’ve picked up a few things along the way. I still can’t do a good title search, I’ve never closed or funded a loan, and I’m still not entirely sure what RESPA really says, if anything. But I am, somehow, able to talk the talk with folks in this industry, who have been kind enough to suffer my presence as a “marketing guy” for more than a few years now. more
Let’s be honest. Media relations and the mortgage industry haven’t really gone together for a long time.
Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor. There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.
By now you’ve figured out that this is not a blog for PR experts seeking to dissect the esoteric nuances of elite public relations theory. I’m just not that eloquent, or interested. Instead, I tend to go back to basics, and tailor those thoughts to my little corner of the world—the title and mortgage industry. In other words, I’m assuming that most of the 12 of you (Hi Mom!) who do read my little blog are business people—folks worried about business results who know just enough about PR to be dangerous. Well, except my mom. more
I’ve been hearing something unusual lately around my office (Ok, it’s not my office. It’s my desk in the den. And it’s buried in a gruesome combination of toddler’s toys, my wife’s disheveled stacks of paper, and a collage of sticky notes scarred with illegible writing).
That sound is the phone ringing. more