Category: Public relations (general)

Psst.  I’m about to give up a trade secret.  Just don’t let the folks at PRSA know I’m doing it.  Ok?

Public relations isn’t as easy as some might think it is.  But it’s also not as complex as some would have you believe.  Wanna’ know what’s in the “secret sauce” that separates the successful from the, er….not so successful?

Common sense.   more

I’ll be the first to admit it.  Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision.  And we’re generally not the first ones consulted on overall business strategy.  Maybe we should be.  Maybe we shouldn’t.  I’m not really here to argue that. more

I know, I know.  What does that mean?  Isn’t social media all about networking by its very nature?  Well yes.  Unless it’s not used that way. more

I’ve been serving the good people of the mortgage and real estate industry now for about eight years.  Eight good years, mind you.  During that time, I’ve seen the industry discussion go from bundled services and Alt-A loans to RESPA reform to mortgage fraud and predatory lending to the subprime meltdown, servicing fiasco and reg-apocalypse.   more

This week, I’m going to overstep my bounds a little bit. That’s ok, I feel very strongly about this. Plus, I don’t work for the CFPB (in theory, they work for me, right?).  more

Let’s be honest.  There aren’t a lot of consultants or agencies serving the mortgage and title industry when it comes to public relations or marketing commmunications.  There are many reasons for this.  After all, this is a very “hands-on” industry.  Many simply choose to go it alone–even without an “in-house” marketing department.  Many of the smaller businesses place great value on everything but their own time.  I’ve seen small agency owners eschew a $300 plane ticket to make a 12 hour drive at an odd time, solely in the name of cost savings.  And I’m not necessarily condemning this.  But it helps explain why many of the more established PR agencies out there aren’t hanging out at mortgage and settlement services conferences. more

This one’s directed a bit more to my friends and colleagues in the settlement services industry, although I’m sure it can apply in many places.  And not my clients, of course (since my clients are, by the nature of the relationship, continuing on with their marketing communications efforts!)  I suppose it will be a bit self-serving.  After all, I’m a marketing/PR guy. more

One of my favorite pastimes is challenging some of my more stubborn friends and colleagues in the mortgage industry on their absence from the wide, wacky world of social media.  Most of these folks are extremely intelligent, extremely successful and have been at this for a long time.  Usually, when I ask why they haven’t gotten involved in something like LinkedIn, I get a wrinkled brow, a smirk or wry grin, a low, guttural sound and then an explanation from the following list.  more

Please indulge me.  I’m going to write yet another post about Linked In.  If you were hoping on my take on the Super Bowl, American Idol or the Cleveland Cavaliers (gagging), you’ll have to wait. more

Happy New Year to all of my loyal readers (hi Mom!).  Only 12 days into 2011, it’s becoming plain to me that, while many of us hit the crowded gym, save a few pennies here and there, or take a break from the “see-food” diet (see food, eat food), many in the mortgage and title industry have a different resolution. more