Psst. I’m about to give up a trade secret. Just don’t let the folks at PRSA know I’m doing it. Ok?
Public relations isn’t as easy as some might think it is. But it’s also not as complex as some would have you believe. Wanna’ know what’s in the “secret sauce” that separates the successful from the, er….not so successful?
Common sense. more
I’ll be the first to admit it. Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision. And we’re generally not the first ones consulted on overall business strategy. Maybe we should be. Maybe we shouldn’t. I’m not really here to argue that. more
Let’s be honest. There aren’t a lot of consultants or agencies serving the mortgage and title industry when it comes to public relations or marketing commmunications. There are many reasons for this. After all, this is a very “hands-on” industry. Many simply choose to go it alone–even without an “in-house” marketing department. Many of the smaller businesses place great value on everything but their own time. I’ve seen small agency owners eschew a $300 plane ticket to make a 12 hour drive at an odd time, solely in the name of cost savings. And I’m not necessarily condemning this. But it helps explain why many of the more established PR agencies out there aren’t hanging out at mortgage and settlement services conferences. more
This one’s directed a bit more to my friends and colleagues in the settlement services industry, although I’m sure it can apply in many places. And not my clients, of course (since my clients are, by the nature of the relationship, continuing on with their marketing communications efforts!) I suppose it will be a bit self-serving. After all, I’m a marketing/PR guy. more