Category: Public relations (general)
As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week. You see, marketing communications strategy, in my humble opinion, is little more than common sense. And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought. more
I had the opportunity to make a…um, site visit this past weekend. I decided I’d take along a couple of old college buddies associates for the occasion. And while the most important lesson learned from the trip was most likely that I’m not quite 22 anymore, I was also reminded that Las Vegas is easily the best practical case study for marketing in the world. more
I must be starting to get it when it comes to writing on a quasi-deadline. When challenged for time or ideas, make lists! more
This may not apply to everyone, but I continue to be amazed at how many businesses look at marketing communications as a distant cousin to anything they deem “real business.”
And that may just be the fault of too many of the marketing and PR “experts” out there. more
I admit it. I’m a word guy. Numbers? Not so much. I went to law school when I recognized that poly-sci/history majors had the option of going to Washington D.C., staying in school forever…or going to law school. So I chose the J.D., thinking it was a glorified MBA for writing/speaking types. Wow, was I wrong. more
Let’s be honest. Media relations and the mortgage industry haven’t really gone together for a long time.
Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor. There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.
By now you’ve figured out that this is not a blog for PR experts seeking to dissect the esoteric nuances of elite public relations theory. I’m just not that eloquent, or interested. Instead, I tend to go back to basics, and tailor those thoughts to my little corner of the world—the title and mortgage industry. In other words, I’m assuming that most of the 12 of you (Hi Mom!) who do read my little blog are business people—folks worried about business results who know just enough about PR to be dangerous. Well, except my mom. more