Tag: advertising

Advertising ain’t dead yet

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By Posted on November 6, 2009 in Marketing and advertising (general)

 

Part of being a social media guru (and I write that with tongue planted firmly in cheek) is that I get access to quite a few conversations among other social media experts, gurus, champions, evangelists, prophets, heralds and superstars.  Many of these are quality discussions.  But some of the comments I read are head-scratchers.  more

Marketing Lessons, Vegas style!

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By Posted on August 24, 2009 in Marketing and advertising (general), Public relations (general)

 

I had the opportunity to make a…um, site visit this past weekend.  I decided I’d take along a couple of old college buddies associates for the occasion.  And while the most important lesson learned from the trip was most likely that I’m not quite 22 anymore, I was also reminded that Las Vegas is easily the best practical case study for marketing in the world.   more

Lessons in marketing, learned in law school

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By Posted on July 24, 2009 in Marketing and advertising (general), Public relations (general)

I must be starting to get it when it comes to writing on a quasi-deadline.  When challenged for time or ideas, make lists!   more

Not on Twitter? You’d still better be Tweeting.

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By Posted on May 8, 2009 in Marketing and advertising (general), Public relations (general)

 

Whether you believe in social media or not, there’s a bigger trend at work here.  Maybe even a couple.

 

Social media has evolved quite a bit in the past few years.  Or should I say, “devolved?”  We’ve gone from the flashing lights carnival and dizzying variety of Facebook and My Space to the more professional look of LinkedIn.  Now, business people are discovering Twitter.  Instead of offering amusing/irritating applications that allow us to take and display quizzes ranging from our favorite brands of beer to our favorite insects, Twitter offers us 140 characters.  That’s it. more

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