Tag: agency

Let’s be honest.  There aren’t a lot of consultants or agencies serving the mortgage and title industry when it comes to public relations or marketing commmunications.  There are many reasons for this.  After all, this is a very “hands-on” industry.  Many simply choose to go it alone–even without an “in-house” marketing department.  Many of the smaller businesses place great value on everything but their own time.  I’ve seen small agency owners eschew a $300 plane ticket to make a 12 hour drive at an odd time, solely in the name of cost savings.  And I’m not necessarily condemning this.  But it helps explain why many of the more established PR agencies out there aren’t hanging out at mortgage and settlement services conferences. more