Tag: authenticity

Sometimes, you’ve got to give a little…

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By Posted on May 6, 2011 in Mortgage and title industry (general), Public relations (general)

I’ve been serving the good people of the mortgage and real estate industry now for about eight years.  Eight good years, mind you.  During that time, I’ve seen the industry discussion go from bundled services and Alt-A loans to RESPA reform to mortgage fraud and predatory lending to the subprime meltdown, servicing fiasco and reg-apocalypse.   more

Yet Another PR Lesson Gleaned from Baseball…

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By Posted on June 11, 2010 in Practical philosophy, Public relations (general)

By now, you’ve figured out I’m a big baseball fan.  I’m not sure why.  I guess its allure has to be bigger than my hometown favorite Cleveland Indians, since it has been at least a decade since they’ve given me much to cheer about, and about 62 years since their last World Series championship…but who’s counting? more

Branding…Beyond the Tagline

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By Posted on June 4, 2010 in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general)

Although it would be easy to do, this is not a BP-bashing post (tempting, but…).  Recently, a  pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. more

Advertising ain’t dead yet

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By Posted on November 6, 2009 in Marketing and advertising (general)

 

Part of being a social media guru (and I write that with tongue planted firmly in cheek) is that I get access to quite a few conversations among other social media experts, gurus, champions, evangelists, prophets, heralds and superstars.  Many of these are quality discussions.  But some of the comments I read are head-scratchers.  more

Ah! Branding!

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By Posted on November 14, 2008 in Marketing and advertising (general)

I’ve been thinking a lot about the recent public discussion about bailing out the Big Three US automakers.  I am struck by the oft-repeated comment that one of the manufacturers in particular would not “survive” potential bankruptcy protection, as it would do too much damage to the brand.   more

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