Tag: branding

If you must take an ad hoc approach to marketing…

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By Posted on January 20, 2011 in Marketing and advertising (general), Mortgage and title industry (general)

Admittedly, I could lose my marketing and PR association memberships for that headline (assuming I were a member in the first place).  I most certainly don’t condone or advise a “one-off” approach to public relations or marketing, that’s for sure.  more

The New Year’s Resolution of the RE/Mortgage Industry? Get LinkedIn!

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By Posted on January 12, 2011 in Mortgage and title industry (general), Public relations (general)

Happy New Year to all of my loyal readers (hi Mom!).  Only 12 days into 2011, it’s becoming plain to me that, while many of us hit the crowded gym, save a few pennies here and there, or take a break from the “see-food” diet (see food, eat food), many in the mortgage and title industry have a different resolution. more

The Box of Donuts is Evolving

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By Posted on July 16, 2010 in Mortgage and title industry (general)

Let’s be honest.  The settlement services and even the mortgage industry are what we would politely call “traditional.”  On good days, that means old-fashioned values like loyalty and honesty.  But on the not-so-good days, shall we say it means, ahem, conservative? more

The Tone Deaf Brand

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By Posted on July 9, 2010 in Marketing and advertising (general), Practical philosophy, Public relations (general)

I’d be remiss, as a loyal Clevelander, not to derive some lesson from the mangled PR train-wreck that is the LeBronaclypse.  So please bear with me! more

Social media for businesses–You get out of it what you put into it!

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By Posted on June 25, 2010 in Public relations (general)

I recently read a great blog post about social media strategy.  Or, I should say, about the lack thereof.  According to Mr. Bedell’s post, only 51% of businesses surveyed which are using social media for business purposes have a plan for doing so, even though 88% agreed it was, in theory, at least, a worthwhile endeavor.

Wow. more

Branding…Beyond the Tagline

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By Posted on June 4, 2010 in Marketing and advertising (general), Mortgage and title industry (general), Public relations (general)

Although it would be easy to do, this is not a BP-bashing post (tempting, but…).  Recently, a  pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. more

Dragging your marketing into the 21st century (kicking and screaming, if necessary)

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By Posted on May 21, 2010 in Marketing and advertising (general), Mortgage and title industry (general)

For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service.  There’s actually some truth to this.  But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective.  Not with today’s prospect. more

It’s not just your marketing that delivers your message.

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By Posted on March 12, 2010 in Marketing and advertising (general)

It’s easy to fall in love with your marketing, especially the brainstorming part.  It’s a chance to present your brand the way you see it.  The way you plan for it to be perceived.  It’s a chance to be creative, to dabble in something that doesn’t (always) have its roots in numbers and problems and logistical challenges. more

Getting the Very Least Out of Your Ad Buy or Conference Sponsorship

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By Posted on February 19, 2010 in Marketing and advertising (general)

Wow!  Two blog posts in one week…but don’t get too used to it.  With  spring conference season almost upon us, it’s time for firms of all sizes to consider carefully if and where to allocate their sponsorship or advertising budgets.   Here are a few tips for the most important part of the ad or sponsorship buy:  the production and execution or fulfillment of that ad or sponsorship.  more

Customer service as an unwanted expense: The customer strikes back.

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By Posted on January 22, 2010 in Marketing and advertising (general), Practical philosophy

From time to time, I like to convey my “real life” experiences with brands not involved in the real estate or mortgage industry.  It’s my hope there are real business lessons to be learned there, which can be applied to our own space.

 

At the least, it’s my hope the stories make for mildly entertaining blogging!  more

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