Tag: communications

They’re everywhere!  In my in-box.  In my mail-box.  At trade show booths and in the marketing collateral I get.  They’re content marketing newsletters, and it would appear that the good people of the mortgage and real estate industry have picked up on their value. more

This week, I’m going to overstep my bounds a little bit. That’s ok, I feel very strongly about this. Plus, I don’t work for the CFPB (in theory, they work for me, right?).  more

I saw a commercial on TV the other day, and it got me to thinking.  In and of itself, that’s pretty amazing in the age of the information blizzard.  The majority of 30-second spots these days tend to induce a coma, rather than provoking thought or action. more

 

Thought I’d try to do one post without using the term “ain’t.”  So far, so good…

 

One of the first things I tell my clients when they’re speaking, doing a campaign, etc. is pretty simple:  people love a good story.   more

The news out of Washington D.C. (and San Diego, site of the 2009 MBA Annual Convention) is pretty dreadful these days.  To summarize… more

This may not apply to everyone, but I continue to be amazed at how many businesses look at marketing communications as a distant cousin to anything they deem “real business.” 

 

And that may just be the fault of too many of the marketing and PR “experts” out there.   more

 

I’m going to go in a different direction this week.  If you’ve followed my blog this long (hi Mom!), you know that I’ve become a fairly big advocate of using tools like social media to enhance your marketing.  SHAMELESS PLUG >>> I’ve even been published (in ALTA’s May/June Title News) by trade publications on ways to better use them. << SHAMELESS PLUG  more

My topic today is probably a bit elemental to some, but it still amazes me that many otherwise solid businesspeople still don’t seem to get it.  If you’re going to have a company Web site (and in 2008, it shouldn’t really be an if anymore…), why would you have a bad one? more

After two years, it’s finally time to trade in my clunker of a cell phone for something sleek and fun.  Or, at least, something with a QWERTY keyboard.  So I went to my carrier the other day.  We’ll call it Giant Company #1.  To be honest, I’m truly amazed that, after all this time with Giant Company #1, I’ve received no quality marketing from them attempting to lure me to upgrade.  After all, I’m confident they’ve got the databases to inform them my contract’s up.   more