Tag: consumer-focused marketing

We do this from time to time in the settlement services industry.  A negative article runs in INSERT YOUR FAVORITE MAINSTREAM, CORPORATE-OWNED PUBLICATION HERE which glibly mentions the surprise of a settlement services fee, the injustice of a HUD-1 which looks little like the GFE provided weeks ago or the poor attitude of the closer at the table.  Suddenly, a few who don’t actually do real closings spring up, screaming (with lots of exclamation points, of course) “IT’s TIME TO ENGAGE THE BORROWER.” more