I know, I know. What does that mean? Isn’t social media all about networking by its very nature? Well yes. Unless it’s not used that way. more
Ok. Now I’ve done it. I’ve given myself away as a (deep breath) marketing guy. (*sighs and groans of disappointment ensue*). But I just have to do it. Today, I’m going to revel in my craft. That’s right. Here’s what I saw this year in the title and mortgage industry in the way of marketing. more
Saw a great cartoon today in The Oatmeal lampooning the world of social media and its self-proclaimed experts. You can see it here. Pay close attention to #5. more
Mitch Joel posted a thoughtful blog this week about the role of conversation in social media. You can read it here. I suggest you do. I’ll wait for you right here. more
Back by popular demand (Six people can’t be wrong!) I’ve got a new list for you this week. Bear in mind that this is not high-brow reading for top social media GuruChampionEvangilisticExperts. This is the basics. But I hear routinely from folks I know that they’re intimidated about getting started, or that they’ve joined LinkedIn or Twitter and are getting nothing from it. So this one’s for y’all! more
If you’ve been following my blog or know anything about me, you know I’ve become a convert at the altar of social media, particularly LinkedIn. Now, the industry I serve has many strengths. Its professionals are loyal, hard-working, detail-oriented, and tend to value traditional relationships. However, it’s not always a cutting-edge industry when it comes to using technology. more