Tag: key message formation

I saw a commercial on TV the other day, and it got me to thinking.  In and of itself, that’s pretty amazing in the age of the information blizzard.  The majority of 30-second spots these days tend to induce a coma, rather than provoking thought or action. more

Let’s be honest.  The settlement services and even the mortgage industry are what we would politely call “traditional.”  On good days, that means old-fashioned values like loyalty and honesty.  But on the not-so-good days, shall we say it means, ahem, conservative? more