This week, I thought I’d go back to the root of marketing communications. You see, in my opinion, there’s nothing more important to how a company presents its unique value proposition than the language and message it uses. If you’ve done that well, it won’t matter (much) if you use skywriting, sandwich boards or even go door-to-door. more
Let’s all agree that the mortgage and real estate industry is a tough place to be right now. Poor market conditions, heavy government scrutiny and interference and overall uncertainty have more than a few firms uneasy right now. It’s understandable that many are loathe to make commitments to major expenditures right now with many lines of business and sources of revenue almost impossible to forecast accurately. more
As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week. You see, marketing communications strategy, in my humble opinion, is little more than common sense. And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought. more
Well, here we go. It may be the Seventh Sign of impending Apocalypse, or it just might be a sign of progress. Either way, I now have a blog. more