Hey folks. Part of the reason I’ve been a little, um…dormant lately is that I’m doing a fair amount of blogging for clients. I’m still planning to pick up the pace here. But I’ll also be chipping in with a post or two (in all that spare time I have) for two of the industry’s greats: Rick Grant and Scott Kersnar. These gentlemen, whom you likely know from their time writing for and editing publications such as Mortgage Technology and National Mortgage News, have launched the G K Examiner, which will take a look at some of the things in our industry that might be a bit off the beaten path, but which will definitely be worth your attention.
If you’ve got some ideas you’d like to see us discuss, just drop us a line.
I’ll see you soon–both there and here!
Let’s be honest. There aren’t a lot of consultants or agencies serving the mortgage and title industry when it comes to public relations or marketing commmunications. There are many reasons for this. After all, this is a very “hands-on” industry. Many simply choose to go it alone–even without an “in-house” marketing department. Many of the smaller businesses place great value on everything but their own time. I’ve seen small agency owners eschew a $300 plane ticket to make a 12 hour drive at an odd time, solely in the name of cost savings. And I’m not necessarily condemning this. But it helps explain why many of the more established PR agencies out there aren’t hanging out at mortgage and settlement services conferences. more
“The first step toward change is awareness. The second step is acceptance.” Nathaniel Branden
Ok, maybe that was a little cheesy. And it’s possibly even out of context. But it strikes me that Dr. Branden’s words could be very applicable to the real estate and mortgage industry today. more
Always good to begin a blog with a few disclaimers, no? Here goes. I don’t have an MBA. I’m not an accountant, nor have I ever played one on TV. And yes, I accept the basic business principle that a successful company maintains a strong margin; that revenue is only useful when it outpaces one’s expenses. more
Ok, you’ve probably seen enough analysis about this week’s midterm elections to fill your head for years. So one flack’s humble opinion about the results is probably not at the top of your reading list. (Wow, what a way to grab my readers! Who wants to read more?). more