Tag: public relations
Let’s be honest. Media relations and the mortgage industry haven’t really gone together for a long time.
Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor. There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.
With apologies for the delay, I’m somewhere west of Gainesville on vacation this week. And, for some reason, I chose to drive here. With a toddler. And did I mention the stomach flu that’s been ravaging my family for ten long days? more
I’ve spent a lot of time over the past two weeks helping a client put together its annual conference. My role has been to help shape the content, identify good speakers, and then round them up.
Of course, with my mind on this topic, my blog might as well be, too. more
Call it whatever you want. A down market. A soft economy. A bubble-burst. The end of the world as we know it. The bottom line is that the mortgage and title industry have seen better times. And your marketing and advertising budget probably reflects it. more
PR is more than just getting “ink.”
So you’ve launched your new product or service. In the last four months, you’ve had three positive feature articles in the biggest trade publications read by your biggest target market. Your PR plan is succeeding, no?
Not necessarily. more