Tag: real estate

If you must take an ad hoc approach to marketing…

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By Posted on January 20, 2011 in Marketing and advertising (general), Mortgage and title industry (general)

Admittedly, I could lose my marketing and PR association memberships for that headline (assuming I were a member in the first place).  I most certainly don’t condone or advise a “one-off” approach to public relations or marketing, that’s for sure.  more

Your competitor may also be an answer to your problems. Really.

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By Posted on December 10, 2010 in Mortgage and title industry (general)

Even in a competitive industry, not everyone is your competitor…

A couple of years into the End of the Real Estate World As We Know It, it looks like there are still a few more dips ahead on the roller coaster ride no one asked for.  I see the good people of the mortgage and real estate industry buckling up for another year of uncertainty.  Much has changed, and yet, much hasn’t.  One thing that may have to is our general attitude toward our peers.  more

A few reasons for the mortgage industry to engage, rather than evade, the media.

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By Posted on April 30, 2010 in Mortgage and title industry (general), Public relations (general)

Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is.  But I’m cheating a bit this week  by doing a list.  If you’re one of those hoping to see 1,000 words from me, this ain’t the week! more

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