Tag: ROI

How do we quantify the intangibles of PR?

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By Posted on July 8, 2011 in Public relations (general)

I’ll be the first to admit it.  Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision.  And we’re generally not the first ones consulted on overall business strategy.  Maybe we should be.  Maybe we shouldn’t.  I’m not really here to argue that. more

If you must take an ad hoc approach to marketing…

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By Posted on January 20, 2011 in Marketing and advertising (general), Mortgage and title industry (general)

Admittedly, I could lose my marketing and PR association memberships for that headline (assuming I were a member in the first place).  I most certainly don’t condone or advise a “one-off” approach to public relations or marketing, that’s for sure.  more

Trade conferences: A glorious triumph of psychology over quantification.

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By Posted on June 19, 2009 in Public relations (general)

I admit it.  I’m a word guy.  Numbers?  Not so much.  I went to law school when I recognized that poly-sci/history majors had the option of going to Washington D.C., staying in school forever…or  going to law school.  So I chose the J.D., thinking it was a glorified MBA for writing/speaking types.  Wow, was I wrong.  more

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