Tag: social media
Mitch Joel posted a thoughtful blog this week about the role of conversation in social media. You can read it here. I suggest you do. I’ll wait for you right here. more
Back by popular demand (Six people can’t be wrong!) I’ve got a new list for you this week. Bear in mind that this is not high-brow reading for top social media GuruChampionEvangilisticExperts. This is the basics. But I hear routinely from folks I know that they’re intimidated about getting started, or that they’ve joined LinkedIn or Twitter and are getting nothing from it. So this one’s for y’all! more
By now, you know I’m a fan of social media. I believe it has enormous potential, and is enormously underused in the title and mortgage industry. In fact, I think there are a lot of communications and marketing tools out there that we’re not taking advantage of. But you know what? In some cases, that’s for the best. more
Let’s be honest. The settlement services and even the mortgage industry are what we would politely call “traditional.” On good days, that means old-fashioned values like loyalty and honesty. But on the not-so-good days, shall we say it means, ahem, conservative? more
I recently read a great blog post about social media strategy. Or, I should say, about the lack thereof. According to Mr. Bedell’s post, only 51% of businesses surveyed which are using social media for business purposes have a plan for doing so, even though 88% agreed it was, in theory, at least, a worthwhile endeavor.
Wow. more
Part of being a social media guru (and I write that with tongue planted firmly in cheek) is that I get access to quite a few conversations among other social media experts, gurus, champions, evangelists, prophets, heralds and superstars. Many of these are quality discussions. But some of the comments I read are head-scratchers. more
I can remember attending a couple of fairly worthless marketing/PR trade association meetings a few years ago where the only word spilling from everyone’s mouth seemed to be “blog.” Businesses just had to get into the act. “Everyone” was doing it! Don’t ask “why.” Just blog, dammit! more
The general economy and flailing markets of the past year or so have definitely taken their toll on the people of the title and mortgage industry. You can hear it in the way they talk about business—those that are actually still doing business, that is. more
I see that quite a bit of the august population that comprises the title and mortgage industry is now LinkedIn, or present on Facebook. We’ll leave Twitter-talk for another day. So now that we’re all here….um, well, now what? more