Tag: strategy

As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week.  You see, marketing communications strategy, in my humble opinion, is little more than common sense.  And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought.   more

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I’m not one of the biggest Jack Welch fans in the world.  Maybe it’s because I don’t have an MBA.  But I tend to believe his patented Six Sigma approach (in and of itself a respectable philosophy or approach) has been warped, perverted and distorted to little more than a buzzword in many business cultures.  It’s not his fault, but it’s what I know about him.  Sorry Jack.   more

It’s simple, really. We marketing and PR professionals often get caught up in our toys, terms and tools. Twitter? Check. LinkedIn? Youbetcha. Metrics…vertical strategy…integrated media…webpresencewordofmouthreferralstrategyme diaopportunitycollateralsupport….

Check.   more