Dragging your marketing into the 21st century (kicking and screaming, if necessary)

For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service.  There’s actually some truth to this.  But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective.  Not with today’s prospect. more