By now, you know I’m a fan of social media. I believe it has enormous potential, and is enormously underused in the title and mortgage industry. In fact, I think there are a lot of communications and marketing tools out there that we’re not taking advantage of. But you know what? In some cases, that’s for the best. Read the rest of this entry »
Yet Another PR Lesson Gleaned from Baseball…
June 11th, 2010By now, you’ve figured out I’m a big baseball fan. I’m not sure why. I guess its allure has to be bigger than my hometown favorite Cleveland Indians, since it has been at least a decade since they’ve given me much to cheer about, and about 62 years since their last World Series championship…but who’s counting? Read the rest of this entry »
Branding…Beyond the Tagline
June 4th, 2010Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. Read the rest of this entry »
Dragging your marketing into the 21st century (kicking and screaming, if necessary)
May 21st, 2010For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service. There’s actually some truth to this. But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective. Not with today’s prospect. Read the rest of this entry »
A few reasons for the mortgage industry to engage, rather than evade, the media.
April 30th, 2010Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is. But I’m cheating a bit this week by doing a list. If you’re one of those hoping to see 1,000 words from me, this ain’t the week! Read the rest of this entry »
On Baseball and Business and the Simple Pleasures of Uni-tasking…
April 9th, 2010I’ll admit it. I cut out of work a bit early Monday. As I write this from my little home office in Cleveland (home of the May snowstorm), I’m looking out upon a bit of snow or sleet or something similarly unpleasant as it cascades from slate-gray skies. There are many reasons to love Cleveland, believe it or not. The weather is not one of them. Read the rest of this entry »
Uncivil Discourse
April 2nd, 2010Ok, I’m back. Sorry for the extended absence, but I’ve been busy! 
I usually use this space to wax prolific about marketing communications, often as they relate to the mortgage and title industry. But today, I’m going to focus on communications in general. Read the rest of this entry »