Ok. This one’s a little political. We’ll go back to marketing next week.
You may have heard recently that the National Transportation Safety Board is recommending states ban texting and even using phones while driving. Read the rest of this entry »
Why not let us do it for ourselves for a change?
January 13th, 2012The Return of the Blog…or Something Like That
January 6th, 2012Happy New Year! Well, it’s only been about 112 days since my last blog, or so my Linked In app advises. So it’s probably time to practice what I preach. (Blogging Rule # 101(a): Post consistently) Read the rest of this entry »
Whose job is it to fix our broken system?
August 12th, 2011“There are pockets of our society that are not just broken but, frankly, sick. For me, the root cause of this mindless selfishness is the same thing that I have spoken about for years. It is a complete lack of responsibility in parts of our society, people allowed to feel that the world owes something, that their rights outweigh their responsibilities, and that their actions do not have consequences.”
British Prime Minister David Cameron Read the rest of this entry »
Is it time for something new yet?
August 5th, 2011My apologies for the lengthy delay. I’ve been busy!
One of the things I have been doing is observing the way our industry reacts to the sea change affecting it every day. The regulatory scheme is different, and getting differenter every day. (Nice thing about blog postings is that one doesn’t need to use perfect grammar all the time.). Read the rest of this entry »
How do we quantify the intangibles of PR?
July 8th, 2011I’ll be the first to admit it. Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision. And we’re generally not the first ones consulted on overall business strategy. Maybe we should be. Maybe we shouldn’t. I’m not really here to argue that. Read the rest of this entry »
Institutional Failure to Serve the Customer, Example #673: It Takes More Than Auto-Reply emails.
June 27th, 2011Sorry for the extended absence. Life has been good lately, which tends to mean “busy.” But I had an unwanted experience recently that went to the heart of what I do, so I thought I’d share. This isn’t the first time I’ve thought to tell such a story. Consider this a living example, if you will, of why it’s important to review one’s customer service policies and practices from time to time. Read the rest of this entry »
Spinning your turnkey solution to impact your target market (or…How I learned to plain-language my marketing so that it worked!)
May 20th, 2011This week, I thought I’d go back to the root of marketing communications. You see, in my opinion, there’s nothing more important to how a company presents its unique value proposition than the language and message it uses. If you’ve done that well, it won’t matter (much) if you use skywriting, sandwich boards or even go door-to-door. Read the rest of this entry »