DIY MarComm strategy and other ways to put me out of business. (Part I, PR)

As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week.  You see, marketing communications strategy, in my humble opinion, is little more than common sense.  And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought.   more