Tag: social media
I’m going to go in a different direction this week. If you’ve followed my blog this long (hi Mom!), you know that I’ve become a fairly big advocate of using tools like social media to enhance your marketing. SHAMELESS PLUG >>> I’ve even been published (in ALTA’s May/June Title News) by trade publications on ways to better use them. << SHAMELESS PLUG more
Whether you believe in social media or not, there’s a bigger trend at work here. Maybe even a couple.
Social media has evolved quite a bit in the past few years. Or should I say, “devolved?” We’ve gone from the flashing lights carnival and dizzying variety of Facebook and My Space to the more professional look of LinkedIn. Now, business people are discovering Twitter. Instead of offering amusing/irritating applications that allow us to take and display quizzes ranging from our favorite brands of beer to our favorite insects, Twitter offers us 140 characters. That’s it. more
Ok, I’ll admit it. I was a lawyer once. That’s right. And not just a lawyer. I was a litigator. An insurance defense litigator. Anyone still with me? Mom? more
It’s nice to see so many old friends finding their way into social media. The nice thing about the title insurance industry is that, although it may often be slow to embrace a new technology (such as social media), when it does, it does so with gusto. more
It’s simple, really. We marketing and PR professionals often get caught up in our toys, terms and tools. Twitter? Check. LinkedIn? Youbetcha. Metrics…vertical strategy…integrated media…webpresencewordofmouthreferralstrategyme diaopportunitycollateralsupport….
Check. more
I’m just going to take a moment here to plug the power of social media. Those who know me probably find this a little amusing. Fact is, I didn’t get involved in LinkedIn, FaceBook, blogging, Twitter et al until very recently. A couple of esteemed colleagues convinced me that I needed to get involved, so I did so reluctantly. What an eye-opener! more