Tag: trade publications

A Year in the Life of the Mortgage Industry: Marketing Trends

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By Posted on December 17, 2010 in Marketing and advertising (general), Mortgage and title industry (general)

Ok.  Now I’ve done it.  I’ve given myself away as a (deep breath) marketing guy.  (*sighs and groans of disappointment ensue*).  But I just have to do it. Today, I’m going to revel in my craft. That’s right.  Here’s what I saw this year in the title and mortgage industry in the way of marketing. more

Trade Organizations and Publications Part Deux: But before we turn that page…

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By Posted on September 24, 2010 in Mortgage and title industry (general)

This blog’s metrics will never be mistaken for those of Google.  I wax loquacious in my little corner of the Internet to show prospects, clients, friends, family and spammers what I do and how I think.  It doesn’t take a lengthy review to realize that, if my posts do inspire conversation, they aren’t being recorded here.  (Unless I’ve inspired multiple Canadian pharmacies to offer really cheap prescriptions…) more

A call to trade organizations and publications in the mortgage industry: Time to turn the page.

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By Posted on September 17, 2010 in Marketing and advertising (general), Mortgage and title industry (general)

There is a dramatic change taking place across the mortgage and settlement services industry.  It concerns how professionals take in, and disseminate data, information and knowledge.  

Why don’t many of the trade organizations and publications serving the space get that? more

PR and sales. All in the same sentence.

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By Posted on April 24, 2009 in Mortgage and title industry (general), Public relations (general)

 

By now you’ve figured out that this is not a blog for PR experts seeking to dissect the esoteric nuances of elite public relations theory.  I’m just not that eloquent, or interested.  Instead, I tend to go back to basics, and tailor those thoughts to my little corner of the world—the title and mortgage industry.  In other words, I’m assuming that most of the 12 of you (Hi Mom!) who do read my little blog are business people—folks worried about business results who know just enough about PR to be dangerous.  Well, except my mom. more

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