Tag: media relations
I’ll be the first to admit it. Public relations folks (like me) aren’t usually the first professionals sought out by the top executives when the time comes to make a big decision. And we’re generally not the first ones consulted on overall business strategy. Maybe we should be. Maybe we shouldn’t. I’m not really here to argue that. more
Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is. But I’m cheating a bit this week by doing a list. If you’re one of those hoping to see 1,000 words from me, this ain’t the week! more
Let’s be honest. Media relations and the mortgage industry haven’t really gone together for a long time.
Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor. There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.
By now you’ve figured out that this is not a blog for PR experts seeking to dissect the esoteric nuances of elite public relations theory. I’m just not that eloquent, or interested. Instead, I tend to go back to basics, and tailor those thoughts to my little corner of the world—the title and mortgage industry. In other words, I’m assuming that most of the 12 of you (Hi Mom!) who do read my little blog are business people—folks worried about business results who know just enough about PR to be dangerous. Well, except my mom. more
PR is more than just getting “ink.”
So you’ve launched your new product or service. In the last four months, you’ve had three positive feature articles in the biggest trade publications read by your biggest target market. Your PR plan is succeeding, no?
Not necessarily. more