Tag: branding
As my little gift to my valued readers (hi Mom!), I’m going to let you all look behind the curtain this week. You see, marketing communications strategy, in my humble opinion, is little more than common sense. And I believe that pretty much any level-headed business person can, indeed, do it himself/herself with just a little thought. more
I had the opportunity to make a…um, site visit this past weekend. I decided I’d take along a couple of old college buddies associates for the occasion. And while the most important lesson learned from the trip was most likely that I’m not quite 22 anymore, I was also reminded that Las Vegas is easily the best practical case study for marketing in the world. more
This may not apply to everyone, but I continue to be amazed at how many businesses look at marketing communications as a distant cousin to anything they deem “real business.”
And that may just be the fault of too many of the marketing and PR “experts” out there. more
I’ve been thinking a lot about the recent public discussion about bailing out the Big Three US automakers. I am struck by the oft-repeated comment that one of the manufacturers in particular would not “survive” potential bankruptcy protection, as it would do too much damage to the brand. more
After two years, it’s finally time to trade in my clunker of a cell phone for something sleek and fun. Or, at least, something with a QWERTY keyboard. So I went to my carrier the other day. We’ll call it Giant Company #1. To be honest, I’m truly amazed that, after all this time with Giant Company #1, I’ve received no quality marketing from them attempting to lure me to upgrade. After all, I’m confident they’ve got the databases to inform them my contract’s up. more