Author: brian

The sky is falling.  The economy is failing. Capitalism is grinding to a halt in the U.S.   The redcoats are coming, and they’re bringing The Fed, the CFPA, Big Insurance, Nancy Pelosi and a few tax collectors with them. more

 

Part of being a social media guru (and I write that with tongue planted firmly in cheek) is that I get access to quite a few conversations among other social media experts, gurus, champions, evangelists, prophets, heralds and superstars.  Many of these are quality discussions.  But some of the comments I read are head-scratchers.  more

I’m probably not the only one, but I’ve noticed an increasingly disturbing trend in American business over the past decade or so.  We’ve gone from an atmosphere where the “customer is always right”—where the ultimate goal of almost any business was to satisfy and retain the business of as much of the target market as possible—to….something else.   more

I can remember attending a couple of fairly worthless marketing/PR trade association meetings a few years ago where the only word spilling from everyone’s mouth seemed to be “blog.”  Businesses just had to get into the act.   “Everyone” was doing it!  Don’t ask “why.”  Just blog, dammit!  more

The news out of Washington D.C. (and San Diego, site of the 2009 MBA Annual Convention) is pretty dreadful these days.  To summarize… more

After commenting on a few deeper topics lately, I thought I’d get back to my bread-and-butter this week.  So my topic will only be as deep as the subject of marketing communications allows! more

The general economy and flailing markets of the past year or so have definitely taken their toll on the people of the title and mortgage industry.  You can hear it in the way they talk about business—those that are actually still doing business, that is. more

 

Today marks a solemn occasion in our history, and begging the indulgence of my small but hardy band of loyal followers (hi Mom!), I’m going to depart from my usual banter on marketing, PR and all things mortgage. more

 

 I see that quite a bit of the august population that comprises the title and mortgage industry is now LinkedIn, or present on Facebook.  We’ll leave Twitter-talk for another day.  So now that we’re all here….um, well, now what? more

 

I had the opportunity to make a…um, site visit this past weekend.  I decided I’d take along a couple of old college buddies associates for the occasion.  And while the most important lesson learned from the trip was most likely that I’m not quite 22 anymore, I was also reminded that Las Vegas is easily the best practical case study for marketing in the world.   more