Author: brian
Feeling a little philosophical today…
I’m going to be heading out to Las Vegas soon to catch up with a few of my oldest, dearest friends. It’s been almost 15 years since we left the halls of THE Ohio State University to make our way in the world, and those 15 years have treated each of us very well. It’s fair to say that each of the guys attending has had a successful career to date. more
Even though some feel the housing market may be “bottoming out” these days, decision-makers in the mortgage and title industries are still nervously watching the stream of regulatory ideas streaming out of our nation’s capital, which has become some combination of Frankenstein’s lab and crash course in understanding the mortgage industry in the first place. more
I must be starting to get it when it comes to writing on a quasi-deadline. When challenged for time or ideas, make lists! more
I’ve only been around the settlement services industry about six years, but I’ve picked up a few things along the way. I still can’t do a good title search, I’ve never closed or funded a loan, and I’m still not entirely sure what RESPA really says, if anything. But I am, somehow, able to talk the talk with folks in this industry, who have been kind enough to suffer my presence as a “marketing guy” for more than a few years now. more
I’m not one of the biggest Jack Welch fans in the world. Maybe it’s because I don’t have an MBA. But I tend to believe his patented Six Sigma approach (in and of itself a respectable philosophy or approach) has been warped, perverted and distorted to little more than a buzzword in many business cultures. It’s not his fault, but it’s what I know about him. Sorry Jack. more
This may not apply to everyone, but I continue to be amazed at how many businesses look at marketing communications as a distant cousin to anything they deem “real business.”
And that may just be the fault of too many of the marketing and PR “experts” out there. more
I admit it. I’m a word guy. Numbers? Not so much. I went to law school when I recognized that poly-sci/history majors had the option of going to Washington D.C., staying in school forever…or going to law school. So I chose the J.D., thinking it was a glorified MBA for writing/speaking types. Wow, was I wrong. more
Let’s be honest. Media relations and the mortgage industry haven’t really gone together for a long time.
Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor. There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.