Category: Marketing and advertising (general)
Alright, I promise: no more 1,000 word blogs. Pardon my indulgence. My topic today is about the new professional mantra. It used to be that, when a professional colleague asked one how he/she was doing, the answer was some variation of “good/fine/great/ok, how are you?” Now, without fail, it’s “I’m so busy.” more
So the market is in a panic, the end of the world as we know it is coming, and there’s no relief in sight. Happy New Year! Naturally, your business will be doing nothing to win new business or retain customers in the coming year—it’s too expensive, right? more
Call it whatever you want. A down market. A soft economy. A bubble-burst. The end of the world as we know it. The bottom line is that the mortgage and title industry have seen better times. And your marketing and advertising budget probably reflects it. more
My topic today is probably a bit elemental to some, but it still amazes me that many otherwise solid businesspeople still don’t seem to get it. If you’re going to have a company Web site (and in 2008, it shouldn’t really be an if anymore…), why would you have a bad one? more
I’ve been thinking a lot about the recent public discussion about bailing out the Big Three US automakers. I am struck by the oft-repeated comment that one of the manufacturers in particular would not “survive” potential bankruptcy protection, as it would do too much damage to the brand. more
After two years, it’s finally time to trade in my clunker of a cell phone for something sleek and fun. Or, at least, something with a QWERTY keyboard. So I went to my carrier the other day. We’ll call it Giant Company #1. To be honest, I’m truly amazed that, after all this time with Giant Company #1, I’ve received no quality marketing from them attempting to lure me to upgrade. After all, I’m confident they’ve got the databases to inform them my contract’s up. more