Category: Marketing and advertising (general)
Let’s all agree that the mortgage and real estate industry is a tough place to be right now. Poor market conditions, heavy government scrutiny and interference and overall uncertainty have more than a few firms uneasy right now. It’s understandable that many are loathe to make commitments to major expenditures right now with many lines of business and sources of revenue almost impossible to forecast accurately. more
Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. more
For some, “marketing” is little more than a flyer extolling the virtues of one’s product or service. There’s actually some truth to this. But when the “strategy” behind a marketing piece starts, and ends, with little more than a look in the mirror, it’s more likely than not that your marketing piece isn’t going to be that effective. Not with today’s prospect. more
Wow! Two blog posts in one week…but don’t get too used to it. With spring conference season almost upon us, it’s time for firms of all sizes to consider carefully if and where to allocate their sponsorship or advertising budgets. Here are a few tips for the most important part of the ad or sponsorship buy: the production and execution or fulfillment of that ad or sponsorship. more