Tag: marketing
I’m probably not the only one, but I’ve noticed an increasingly disturbing trend in American business over the past decade or so. We’ve gone from an atmosphere where the “customer is always right”—where the ultimate goal of almost any business was to satisfy and retain the business of as much of the target market as possible—to….something else. more
The news out of Washington D.C. (and San Diego, site of the 2009 MBA Annual Convention) is pretty dreadful these days. To summarize… more
I had the opportunity to make a…um, site visit this past weekend. I decided I’d take along a couple of old college buddies associates for the occasion. And while the most important lesson learned from the trip was most likely that I’m not quite 22 anymore, I was also reminded that Las Vegas is easily the best practical case study for marketing in the world. more
I must be starting to get it when it comes to writing on a quasi-deadline. When challenged for time or ideas, make lists! more
This may not apply to everyone, but I continue to be amazed at how many businesses look at marketing communications as a distant cousin to anything they deem “real business.”
And that may just be the fault of too many of the marketing and PR “experts” out there. more
Now, people who know me well will probably have a good laugh at the irony of this week’s posting. You see, I’m not what you’d call a “smiler.” Sarcasm tends to be my language, and I have…well, let’s just say I tend to have a lawyer’s perspective on much of the world. more