Tag: title insurance

The sky is falling.  The economy is failing. Capitalism is grinding to a halt in the U.S.   The redcoats are coming, and they’re bringing The Fed, the CFPA, Big Insurance, Nancy Pelosi and a few tax collectors with them. more

I can remember attending a couple of fairly worthless marketing/PR trade association meetings a few years ago where the only word spilling from everyone’s mouth seemed to be “blog.”  Businesses just had to get into the act.   “Everyone” was doing it!  Don’t ask “why.”  Just blog, dammit!  more

The news out of Washington D.C. (and San Diego, site of the 2009 MBA Annual Convention) is pretty dreadful these days.  To summarize… more

The general economy and flailing markets of the past year or so have definitely taken their toll on the people of the title and mortgage industry.  You can hear it in the way they talk about business—those that are actually still doing business, that is. more

Even though some feel the housing market may be “bottoming out” these days, decision-makers in the mortgage and title industries are still nervously watching the stream of regulatory ideas streaming out of our nation’s capital, which has become some combination of Frankenstein’s lab and crash course in understanding the mortgage industry in the first place. more

I’ve only been around the settlement services industry about six years, but I’ve picked up a few things along the way.  I still can’t do a good title search, I’ve never closed or funded a loan, and I’m still not entirely sure what RESPA really says, if anything.  But I am, somehow, able to talk the talk with folks in this industry, who have been kind enough to suffer my presence as a “marketing guy” for more than a few years now.  more

 

For years, the good people of the title industry have lived and died by good-ole’-fashioned customer service and relationship-based sales.  I’ve often been a bit surprised by the number of executives referring to marketing and sales interchangeably, or even synonymously.  Many times I’ve sensed more than a bit of contempt for the concept of media relations or e-marketing.  For years, new business was a matter of knowing—and remembering—a customer’s birthday and having an idea of which red wine goes best with a porterhouse. (I kid because I care.)  more

Let’s be honest.  Media relations and the mortgage industry haven’t really gone together for a long time.

 

Many of the people I talk to in the mortgage and title industry would probably rather spend some quality time in a tax audit or third-world dentist’s office than in front of a reporter or editor.  There’s a certain secretiveness about the industry that doesn’t always lend itself to the risk of using public relations as a marketing communications tool.

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Ok, I’ll admit it.  I was a lawyer once.  That’s right.  And not just a lawyer.  I was a litigator.  An insurance defense litigator.  Anyone still with me?  Mom?  more

With apologies for the delay, I’m somewhere west of Gainesville on vacation this week. And, for some reason, I chose to drive here. With a toddler. And did I mention the stomach flu that’s been ravaging my family for ten long days?  more