Tag: title insurance

 

It’s nice to see so many old friends finding their way into social media.  The nice thing about the title insurance industry is that, although it may often be slow to embrace a new technology (such as social media), when it does, it does so with gusto. more

 

Now, people who know me well will probably have a good laugh at the irony of this week’s posting.  You see, I’m not what you’d call a “smiler.”  Sarcasm tends to be my language, and I have…well, let’s just say I tend to have a lawyer’s perspective on much of the world. more

If you’ve been following my blog or know anything about me, you know I’ve become a convert at the altar of social media, particularly LinkedIn.  Now, the industry I serve has many strengths.  Its professionals are loyal, hard-working, detail-oriented, and tend to value traditional relationships.  However, it’s not always a cutting-edge industry when it comes to using technology. more

Call it whatever you want.  A down market.  A soft economy.  A bubble-burst.  The end of the world as we know it.  The bottom line is that the mortgage and title industry have seen better times.  And your marketing and advertising budget probably reflects it.   more

After two years, it’s finally time to trade in my clunker of a cell phone for something sleek and fun.  Or, at least, something with a QWERTY keyboard.  So I went to my carrier the other day.  We’ll call it Giant Company #1.  To be honest, I’m truly amazed that, after all this time with Giant Company #1, I’ve received no quality marketing from them attempting to lure me to upgrade.  After all, I’m confident they’ve got the databases to inform them my contract’s up.   more

I’ve spent the past six years of my career serving the good people of the title insurance and mortgage industry.  Unfortunately, many in the general public are only now being brought to speed, mostly by way of sound-bites and commentaries, about the functions and processes of mortgage lending.   more