Now, people who know me well will probably have a good laugh at the irony of this week’s posting. You see, I’m not what you’d call a “smiler.” Sarcasm tends to be my language, and I have…well, let’s just say I tend to have a lawyer’s perspective on much of the world. more
Call it whatever you want. A down market. A soft economy. A bubble-burst. The end of the world as we know it. The bottom line is that the mortgage and title industry have seen better times. And your marketing and advertising budget probably reflects it. more
After two years, it’s finally time to trade in my clunker of a cell phone for something sleek and fun. Or, at least, something with a QWERTY keyboard. So I went to my carrier the other day. We’ll call it Giant Company #1. To be honest, I’m truly amazed that, after all this time with Giant Company #1, I’ve received no quality marketing from them attempting to lure me to upgrade. After all, I’m confident they’ve got the databases to inform them my contract’s up. more
I’ve spent the past six years of my career serving the good people of the title insurance and mortgage industry. Unfortunately, many in the general public are only now being brought to speed, mostly by way of sound-bites and commentaries, about the functions and processes of mortgage lending. more