As I prepare to attend a few trade shows over the next few weeks, I’m reminded of the things I like about them. Let’s quickly dispense with the things folks don’t like about them first. more
By now, you’ve figured out I’m a big baseball fan. I’m not sure why. I guess its allure has to be bigger than my hometown favorite Cleveland Indians, since it has been at least a decade since they’ve given me much to cheer about, and about 62 years since their last World Series championship…but who’s counting? more
Although it would be easy to do, this is not a BP-bashing post (tempting, but…). Recently, a pretty good article about where BP failed in its branding efforts did get me thinking about implications for my own industry. more
Just when you (all 3 of you!) thought you’d never see another blog post from me, here it is. But I’m cheating a bit this week by doing a list. If you’re one of those hoping to see 1,000 words from me, this ain’t the week! more